Jeremiah Owyang, in a post at Web Strategy, discussed how brands should position their persona on social media profiles. He lists four types of Twitter Profiles from Corporate to Personal:
- Pure Corporate Brand – 100% corporate branded – provides corporate news, deals and support with no indication of any individuals involved
- Corporate with Persona – About 80% corporate brand and 20% personal. A corporate or branded account with an individual participating.
- Employee With Corporate Association – This one is about 20% corporate related and 80% personal information. Mostly personal content but obviously connected to a brand or business.
- Pure Personal Account – 100% personal content with no tie in or mention of corporate or branded information.
Each of the four profile types serves a different purpose. Jeremiah summarizes that Type 1 would be useful for sharing facts, Type 2 may be useful for support, and Type 3 for evangelism.
Source: Web Strategy. Read the full post here.