Social Media – A Fundamental Shift

Posted by Kent Beatty | Posted in Social Media, Trends | Posted on 09-01-2009

This post is based entirely on the post Statistics Show Social Media Is Bigger Than You Think – by Erik Qualman (which he posted August 11, 2009)

Video compilation of Erik Qualman explaining his Socialnomics with relevant social media statistics.  The book is in stores now.  Got mine last week! 


social media isn’t a fad,

it’s a fundamental shift in the way we communicate


Erik Qualman has written a book called:   Socialnomics: How social media transforms the way we live and do business.

Socialnomics Contents

Socialnomics Chapter One in PDF

Socialnomics book at Amazon

Erik Qualman’s Photostream at Flickr



Stats from video after the jump:

Stats from Video (sources listed below by corresponding #)

  1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network 
  2. Social Media has overtaken porn as the #1 activity on the Web
  3. 1 out of 8 couples married in the U.S. last year met via social media
  4. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  5. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
  6. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
  7. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – is the #1 social network
  8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  9. 1 in 6 higher education students are enrolled in online curriculum
  10. % of companies using LinkedIn as a primary tool to find employees….80%
  11. The fastest growing segment on Facebook is 55-65 year-old females
  12. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
  13. 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
  14. Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
  15. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  16. The #2 largest search engine in the world is YouTube
  17. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  18. There are over 200,000,000 Blogs
  19. 54% = Number of bloggers who post content or tweet daily
  20. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  21. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  22. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
  23. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  24. 34% of bloggers post opinions about products & brands
  25. People care more about how their social graph ranks products and services  than how Google ranks them
  26. 78% of consumers trust peer recommendations 
  27. Only 14% trust advertisements
  28. Only 18% of traditional TV campaigns generate a positive ROI
  29. 90% of people that can TiVo ads do
  30. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
  31. 25% of Americans in the past month said they watched a short video…on their phone
  32. According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
  33. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
  34. In the near future we will no longer search for  products and services they will find us via social media
  35. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
  36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
  37. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser

The above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!

Below are the sources used to compile this video.   

  1. Source: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog
  2. Source: Huffington Post
  3. Source: McKinsey Study also posted by David Dalka
  4. Source: First Stats: United Nations Cyberschoolbus Document

    Facebook Stat: Mashable

    iPhone Stat: Apple

  5. Source: Facebook

  6. Source: TechCrunch

  7. Source: comScore

  8. Source: U.S. Department of Education Study 

  9. Source:  Attempting to relocate

  10. Source: Jobvite Social Recruitment Survey  Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%

  11. Source: Inside Facebook Blog
  12. Source: Twitter & World Population Data
  13. Source: Attempting to relocate
  14. Source: Metro Newspaper

  15. Opinion, not a statistic

  16. Source: TGDaily

  17. Source: – calculated based on # articles per language category

  18. Source: China Internet Information Center, Technorati, Wikipedia
  19. Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  20. Opinion, not a statistic
  21. Calculated based of Wikipedia article data found at
  22. Source:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above

  23. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results

  24. Source: Universal McCann’s Social Media Research Wave 3

  25. Opinion, not a statistic

  26. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)

  27. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007

  28. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007

  29. Source: Starcom USA-TiVo

  30. Source: Nielsen

  31. Source: Solutions Research Group

  32. Source: Henry Blodget Silicon Alley Insider

  33. Source: Yahoo Finance

  34. Opinion from Socialnomics

  35. Source: Facebook

  36. Music in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single

See Also: 

Did You Know? Video by Karl Fisch and Scott McCleod

What the H**K is Social Media: One Year Later – Slide Deck by Marta Kagan

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