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Katie Martell is a Marketing Manager at NetProspex, a B2B startup outside Boston, MA that provides verified B2B contact information that has been crowd sourced by a community of users.  She works with marketing/PR strategy, promotional design, and new media, with a portfolio of freelance and entrepreneurial fun.  She believes in the power of new media and the creative ways in which it makes meaningful connections…but values your ability to hold a conversation unplugged.

First, a bit of introduction before my first post on TweetValley: 

My name is Katie Martell, I’m a millennial in B2B marketing, and Twitter got me a job.

I’m living proof that combining valuable content and insightful comments makes Twitter a useful, powerful tool.

Photo by Sarah H (@SJean11) 

For me, twitter is a new platform for the fundamentals. Social media, with all of its hype and what many predict to be a short-lived glory, is a powerful new place for the fundamentals

But you’re already reading a blog about Twitter – there’s no need to convince you that there is now a necessary and important place for it in our lives.

Who do need convincing are many B2B marketers. (Not all, just many.) Recently I attending a breakfast/panel discussion for those in the marketing automation field.  Social media was brought up for discussion, dutifully, and I was surprised at how quickly it was disregarded as hype/just the latest trend.

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This post was originally posted at KentBeatty.com as The Rise of Social Networks.

This Social Networks Infographic spans the timeline from 1995 up until today.  You’ll notice the really large social networks exploded into existence during the 2003 – 2006 period. Twitter had a rather late beginning:

What’s next?  For one thing: Personal Branding.  According to Chad Levitt, parts of the next wave of innovation will revolve around social networks, personal brands, massive amounts of data, collaboration and making senese of it all to create value.  Also, expect more internal company social networking.

Infographic courtesy of Chad Levitt at his New Sales Economy Blog

For more on Personal Branding check out Dan Schwabel’s blog.  Dan is the author of the book: , Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009)